Browsing Category: "SEO Talk"
Link Popularity And Why Is It Important
Link popularity is growing more important with each passing day. In fact link popularity alone can earn you a top ranking on Google, as it is one of the most important factors in their ranking algorithm. It is possible to get good rankings without a lot of link popularity but the more competitive the keyword, the tougher it becomes especially on Google.
Link popularity will help you in the other major search engines as well though none seem to place quite the weight on link popularity as does Google.
The number of links pointing back to your site can have 2 major benefits. One is the obvious boost in the search engines but at the same time you can increase traffic from having links on other sites.
Not all links are created equal. Just having thousands of irrelevant links will not be has helpful as having a handful of high quality links in some search engines like Google. So any link is better than none at all, but getting high quality links is still by far the better choice. If you sell lawn mowers, a link from another site selling lawn mowers may carry more weight than a link from a site selling bay clothes.
Keep in mind that each search engine determines the number of links pointing to your site from it’s own database, no 2 search engines will return the same number of links. It all depends on how many of the other sites linking to you are indexed in any given search engine.
Trick to Increase Your Keyword Density
Turn your images into keywords: The search engines do not index images. They are useless in helping you get a higher ranking. But there is a way to make them work for you and actually turn them into keywords. You can do this by use of the ‘alt’ tag. every image on your page should have an ‘alt’ tag. You have probably seen the results of alt tags on many websites when you move your mouse over an image and you see some text pop up describing the image, it may just be the name of the image. Using your keywords in the ‘alt’ tag is another accepted way to get your keywords into the body of the page.
Here is how an alt tag should look:
<IMG src=”my image.gif” Alt=”make money, business opportunity, cashflow, online marketing, make more money” height=100 width=500>
In many cases this can help improve your search engine ranking, so by all means, take advantage of this technique
Stopping Copyright Infringement
It’s important that you spend a little time each week checking for copyright infringement on your original articles. One way to do this is to pull a unique phrase from your article or other content and search for it on the Internet. If others are using your copy, it’s likely that your unique phrase will pop up in the search results.
The problem with manually searching for unauthorized copies of your web-site content is that it’s very time consuming, especially if you have hundreds of pages of content. But there’s good news. Some services and software applications can help you quickly find duplicate copies of your content.
One web-based service is provided by Copyscape (www.copyscape.com). You can use its free service to search the Web for content found at a specific URL. The results are usually accompanied by links to search other pages on your site.
One disappointment I noticed with the free version of Copyscape is that the pages that returned in the search results were old pages. Some of the pages shown in the preceding illustration for my web site no longer exist. It seems that to receive the most benefit from Copyscape you need to pay for the premium version of the application.
Copyscape isn’t expensive. Copyscape Premium is just $.05 per search, and Copysentry, an application that automatically monitors the Web for your content, is just $4.95 per month.
Another service you can use to monitor or search the Web for copyright infringement is CyberAlert (www.cyberalert.com). There are also several other services, so you have some choice of protection should you decide that you need it.
