Making Money, Creating Wealth
Browsing Category: "SEO Talk"
Conversion Analysis
Your conversions are your ultimate measure of how well your site optimization and design work. And you should constantly be focusing on the conversions that your site drives. Without conversions, you’re not making any money. That doesn’t mean that conversions all have to be monetarily based, just that they have to fulfill some goal that you have designed for your web site.
Conversion Types
There are two types of conversions: revenue conversions and pre-revenue conversions. Revenue conversions are actual sales. A sale is a conversion goal. If you sell anything from your web site, you should have a conversion goal for reaching the end of a sale. That might mean the goal is achieved when a user clicks through to the “Thank You” page or when the order confirmation is displayed. These conversions require the exchange of money for goods or services.
Another type of conversion is the pre-revenue conversion. Pre-revenue conversions are all the other steps in the selling cycle — activities that lead up to the final sale. So, a pre-revenue conversion might be something like having the visitor request additional information about a product or service or sign up for a newsletter that’s offered on your site. These are valid conversions that should also be tracked.
The types of conversions remain the same across the life cycle of your web site, but the actual conversions may not. And that’s the reason you need to conduct regular conversion analysis. In your conversion analysis, you’re looking for a number of things including an increase or decrease in the number or pattern of conversions. Increases and decreases in these trends will help you to know when something is working or when something needs changing.
When you see a changing trend in your conversion rate, you know it’s time to begin trying something different. It may be that your products need to be changed, it may be that your newsletter is no longer appealing, or it could simply be that your competition is funneling your audience away from you.
More
One way to see these trends in your web analytics is to look at your sales cycle. Ideally, you should know your sales cycle even before you put your web site online. The sales cycle is the steps that a user takes to complete a sale. It’s usually divided according to the natural progress that visitors make from entering your site to the completed sale.
This natural progression should be trackable with your web metrics program. One report that will be extremely helpful will be a funnel report or sales funnel report. This type of report allows you to set up a sales funnel on your web site and then track the effectiveness. It also shows where your site visitors might fall off in the process of making a purchase. You can then use that information to change and improve elements of your SEO and your web site that might be causing that fall-off.
Conclude
Conversions are the ultimate goal in all your search marketing efforts. Yes, you want to drive customers to your site, but more than that, you want those customers to do something. That something is your conversion and if you analyze the conversion process, you’ll be able to track patterns of what works and what doesn’t.
Video: Article Submitting and One Way Link Building
The video, which I have embedded below, describes about how the article submitting and one-way link building can be done. It’s a part of seo method. Phil Laboon is giving out the presentation as itself is tagged in the video.
Therefore, just spare 5min and do watch this video if you are really keen about learning one way link building and article submission.
Avoiding Keyword Stuffing
Search engines don’t publish the maximum allowable number of keywords or keyword appearances on a page, so you’re left to determine how many times you should include keywords in your tags, titles, text, links, and headings.
Keyword stuffing, purposely or not, occurs in several ways on web pages. The first is when the writer includes on the web page (usually at the bottom, but it can be anywhere) a block of text that is nothing more than a repetition of the chosen keyword, like this:
Sometimes, this block of text is shown in the same font that other text on the page is shown; however, it’s not at all unusual for a block of text like this to be colored the same color as the page background so that it’s invisible to visitors, but perfectly readable by search engine crawlers. When it’s invisible to visitors, it’s called invisible keyword stuffing.
You also run the risk of accidently falling victim to keyword stuffing on your page. This can happen when you’re placing too many keywords into tags, text, and other elements of your web page. As a general rule, you’ll want to keep the occurrence of keywords (called keyword density) at seven to 10 percent of the words on your web page.
Keep in mind that seven to 10 percent keyword density isn’t a hard and fast rule. It’s more a guideline that you should try to stay close to. Some search engines will allow a little higher keyword density before flagging your site as a spam site, whereas others might allow less than 10 percent. It’s a game that you’ll have to experiment with to learn what works and what doesn’t.
One way to ensure that you’re not overdoing it with your keywords is to use several on each page that are unique to that page. These keywords should come from the keyword groups.
Keywords are still one of the least expensive methods of advertising your web site. However, they’re not a simple select-and-forget-it solution. You’ll have to put plenty of effort and experimentation into learning what works and what doesn’t with your PPC ad and keyword placement. Keep the efforts consistent and regular, though, and you’ll eventually find the right combination that will not only provide the increased traffic and conversions you’re looking for, but will also do it within the confines of your budget.
