When Offers Not Flowing
There are few times in this world when there are not many great offers for marketing or product selling and the current time is one of it. The recession period is the toughest of times and the reality is that we all have to face it and we have almost faced the half of recession.
Now when one is not getting enough offers for marketing any good per sale or lead product then what do to do for making some money. Believe me the scene is not nice at that moment when the advertisers back step and you are left with nothing.
What To Do Then
The only idea, which I have in my mind and I apply all the time when there are not many great offers for per sale or per lead. The idea is to have optimize the content of your blog or your website.
The word optimize I have used to give stress on the quality content to be included by you on your blog and on your website and place some PPC advertisements and don’t stick with only one implement two three modes of PPC advertisements and include some quality content to your blog – I don’t intend to say that you should only place advertisements or your content should not be look like over advertised.
To gain traffic instantly I will suggest you to go with social bookmarking – and social bookmark your posts and not your blog or website.
Conclude
This is the easiest of jobs which you can apply to excel your income and you can also include rewritten content but the content should be rewritten nicely and please don’t misunderstand on this – rewrite the new information and not the old PLR articles pack which are normally available for a dollar or two.
After you have implemented this you will see some rise if not sudden – and this is far enough to stay stagnant for the period.
How to Attract Consistent Sponsors
If you want to excel in the blogging career then its must that you should have some confirmed dedicated sponsors for your blog – that advertise regularly on your blog. Seeking these kinds of advertiser is a big-ask and none of them easily converts to your blog.
Therefore, how does some pro-bloggers do have some dedicated sponsors on their blogs. There are some basic laws to follow and then you can also have dedicated sponsors for your blog.
Things Need to be Done
Basic laws says that when you need someone attraction start talking about them and start giving them preference – same law applies to blog sponsors if you want to have a dedicated sponsor then you need to talk more often about them.
Below are some points that need to be taken care of when attracting any sponsor:
- Give preference to them.
- Talk more often about them.
- Highlight positive points about them.
- Relate your blog and promote them within.
- Write their product reviews.
- Try to provide as much traffic and conversion as you can.
With these few points I can assure you that you will have some consistent confirmed dedicated sponsors for your blog.
Conclude
Believe me attracting a sponsors it not that difficult task – but your blog needs to match the niche of advertiser and obviously you should first be able to provide some traffic to the advertiser – so that advertiser could see the potential of your blog and subscribes.
Offering No Pricing Service
During the recession period people are trying methods like anything and most hit sector is the service based sector – because the pricing of services are going down and people are offering more competitive rates. Few people that I know have now quit from this service based industry during this period and they have shifted themselves to product-based industry – good for them as they also need some profit to get a living out of it.
What’s Actually Needed
When its recession and deep recession there is no clue that what will work and what’s not and even every marketing plan thrashes – the only clue people have in their mind is to cut the rates and offer cheaper rates.
But is the cheaper rates only solution to bring your service sales back on track – I don’t think so – even I have written few days back that you don’t have to decrease your rates – you only need to offer value service.
Now, after surfing the Webmaster forums – I found that people are trying to offer their service not only for less but also sometimes without any charge – yes you read it right they offer their services for free.
This is totally insane - in order to get more from your service product you are offering few service-products for free. This is when market manipulators enter your offering and try to promise you that they have lots and lots of work and they need a free review copy. Truth is they don’t have anything to offer they only need to enjoy services for free.
In return you are depressed because if you are offering about 10sales for free than out of 10sales 5-7sales are from the same set of users that needs to enjoy service for free.
My Idea or Suggestion
I would not say that offering your service for free or less does not work at all – it works but most of the time it fails – so I would rather favor taking a less very less actual amount before offering your services for free.
Lets say; if you are offering a $20 service product and offering 5-free reviews then you should charge at least a minimum of $2-3 for reviews.
Why? Because by just charging this much amount you will come to know that you are getting confirmed user and this user will return to you if he likes your services – generally users who are here to enjoy free sales they don’t spend this much amount also – therefore it’s a best method to differentiate between users.
Moreover, the real confirmed users would definitely understand the value that you are offering to them of taking just $2-3 for a $20 fee service based product. This will protect your business – you and your growth.
Plan Your Presentation for Selling
During recession period its most important of how you present your stuff that you are selling – because no one is ready to buy it on first occasion. But it’s also true that if you present your stuff nicely it will still penetrate the buyer’s mind to finally buy the product.
Therefore you need to take care of some stuff that is necessary when you are trying to sell a product of service – in my previous posts I have written about adding a value to the product during recession that helps in a better selling.
Necessary Points
You need to consider some of the following points when you are selling some product or subscription:
For Product
It is always advisable when you are selling your stuff in a slow economy that you cut down the prices – but I will rather suggest not cutting down but also giving some less if you have decreased the amount of your sale.
Then after the sale you need to present with the extension product, which is actually your main product, but you are not selling it on first instance you are just selling the customer a part of it – therefore if customer likes the product – they will definitely go for the full version.
The benefit will be on both the sides your sales will be boosted and customer is also given a value and also an option to accept the next version.
For Subscription
You only need to give stress on the bundle selling when you are selling your stuff during the recession because bundled stuff is always good as it clears your stock and customer is also given an advantage to buy more and pay less.
Also as it’s the subscription product so customer can pay partly and enjoy the whole range of products.
Conclude
The only thing you need to keep in mind when you are selling that you not only have to give your product for less but also add some more stuff to the same. And give customer the freedom to pay you on month-on-month basis.
What If You are Traveling
Whether you are pro or a new blogger you are bound to have it that you are traveling and then you cannot write – and some times you don’t have internet access if you have mobile computing with you – but with some of good persons listening to all this have made a custom in wordpress which actually allows you to post when you are not even online or not even typing the report.
Am I Bluffing
Seriously speaking no! I am not – as wordpress gives you the freedom to type the post when you are not online or have not written the post – with the feature of time-stamp present in the wordpress you can now control the blogging at your own pace.
You can write at least 5-10 posts each for a day and then insert in to the wordpress but with the time-stamp – so that wordpress automatically posts all your posts on the time when you have specified it to do.
Benefits
You have your own freedom – and you are not bound to have it written when you are traveling or commuting quickly.
This can also work when you are over-flown with ideas and then as I have always written that it is not recommended to over feed your readers with the stuff – so for all those guys you can now have wordpress timestamp and with the help of that you can have proper interval between posts.
This is the easiest of ways to organize your blog efficiently and properly.
Things to Do For Festive Offers
The best time to reap profits for the CPA affiliates is during festive period – many affiliates just hurry to market their affiliated program during festive period and some start very early stage which I think is not at all advisable during the recession period – as people don’t buy things before time these days.
You have to be firm these days with your festive offers to make most of sales – as festive period is the only time to increase sales and get some extra benefit from the advertiser of the program.
Points or Steps To Keep in Mind
You need to be very specific when you do CPA affiliate marketing during the festive period.
- You need to market the product just 10-days before the festive period.
- You need to have prepared a list before of the subscribers that could be interested in the festive offer.
- You need to email the offer when you started the offer to your subscribers.
- There should be discounted offers. Additional discounts on the purchase of more products during the festive period.
- You should give some additional coupon codes which can be reap after the festive period to boost the sales. This can be applied even if you market the CPA products and against this you can offer your own product.
- There should be buy one get one free kind of offers during the festive period.
More
Placing just the simple banners ads in your website or blog can’t help during the festive offers. You need to plan before and market your product in every possible way to make the most of this festive season.
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