Browsing Category: "Business"
Credibility Is Your Best Weapon
It can be the single biggest factor in determining the long-term success of your online business yet so few people able to establish credibility with their business. It’s very simple to do. Simply place a bio of yourself or your company on the main page of your website. You don’t have to give out too much personal information but just enough to make the customer feel comfortable purchasing from you.
Below is my friend’s story as he describes:
Here is a real world example of how credibility can drive massive amounts of traffic to your web site. I sell a certain software product online that is fairly competitive. There are a lot of sites that sell this product. One day I noticed I was receiving about 450 hits per hour to the site.
I checked my logs and saw that all the traffic was coming from one mainstream media site. It seems this site had reviewed the software I was selling and used my item out of the thousands available as a reference for the product. I emailed the author of the article and asked her why she chose my site and she said it was easy. I was the ONLY site selling this product that provided full contact information and a bio. They could reach me by phone, email, and regular mail. It created credibility. All the other sites provided nothing more than an email address and in some cases not even that.
I ended up getting over 20,000 hits in one week, about 10,000 the second week, and about 5000 the third week, and this was not counting the regular traffic. This resulted in a LOT of sales. Credibility can be so powerful that I can’t understand why more people don’t give their business the same chance. My cost: ZERO
Conclude
You must have got the idea now that sometimes not just the product information but your approach to your website information can help you make money.
Companies Are Not Serious
They real make huge sales around but I am disappointed with some of the affiliate companies and the reason of disappointment is their ignoring attitude not just towards me but also for the entire affiliate marketing users.
The Real Reason
When these companies make tons of money by letting affiliates to market their product they seem to get very careless about their site structure and entire campaigning program. I am pointing out to “webmaster radio” site. They started campaigning with Pepperjamnetwork and I was excited to embed their banner as they were offering me a nice cut.
Not only the ads on my blog is just for making money but I embed those ads which my blog users can benefit from and the offers those are worth to the spend. According to this principle I embedded the code and few days back I saw there were not clicks on the banner and if there were some they were on the fall.
As I was busy with some other work I literally ignored the fact that and thought to see after I get some time. I saw today their website is down and the fact is some days back also I saw that they were having issues with the website.
Not a Worth
If I would have marketing this program by PPC method and created a proper landing page and this was the situation then probably my money would have lost. If these big bucks making companies can’t have a small solution of site uptime tag (which gives you information when your site or server is down – automatically to your cell phone or email) this it is surely a time waste to market these products. I have immediately removed the banner and from next time I will keep a watch before I allot a banner spot for any affiliate product.
For You
Before investing money on these kinds of offers have a perfect watch to the website and their uptime and then only market the product. I will research on this topic some more on how to protect your self from this economic mess.
Gift Registry (Online Wish List) Business
Many people today use gift registries to help their family and friends with gift purchases for weddings or other special occasions. In the traditional model, gift registries are often limited to one store. Now on the Internet, under the guise of wish lists, the idea of the gift registry has come into its own.
An online wish list is a service that can be connected to many online stores. When people are having a special occasion, such as a wedding, they simply register on the wish list site and list the items they would like to receive that can be purchased anywhere online. Their family and friends then go online to the wish list and can choose items of interest to the couple as well as ensure that they are not getting the same item as someone else.
An online wish list service participates in the affiliate programs of many online stores. Whenever someone using your service buys a product from an affiliated site, you receive a small percentage of the sale (usually anywhere from 5 to 25 percent). If your wish list is particularly well designed and is popular, then you can also collect a membership fee from your member businesses or sell them preferred space or banner advertising.
Skills Needed
Some familiarity with marketing online is necessary. In addition, this sort of business deals with a number of advanced concepts and components of the Internet, so you will need to have a firm grasp of the way affiliate programs work before pursuing this concept. Finally, you will need a computer programmer to write and maintain your wish list software.
Cost To Start This Business
The cost to initially set up your gift registry/online wish list will range from $8,000 to $30,000. These costs include a high-end computer, appropriate software, and a printer, as well as the costs related to the design, development, and hosting of your Web site. Other initial costs you will incur include the development of your wish list software as well as the marketing and advertising of your Web site.
Number Of Employees Needed To Start
The maintenance of your Web site and creation of your wish list software will require a lot of work. You will also need to launch a massive promotional campaign. It is possible that one or two dedicated people could start up this business.
International Potential
Your service does not actually perform any shipping or other functions that sometimes restrict an online business. There are no barriers, with the exception of language, preventing you from capitalizing on the global market.
Important Business Issues To Be Addressed
A large part of the setup of an online gift registry is related to successfully linking up with online retail stores and their affiliate programs. You will have to develop a dynamite Web site and specialized software related to the gift registry. You will also have to develop a comprehensive Internet marketing strategy to generate significant traffic to your site.
Online Marketing Techniques
- When people visit your Web site to register or to purchase a gift for a friend who is registered with your site, you have a perfect opportunity to encourage the use of viral marketing techniques like tell a Friend. If they found your site and service useful, then they will pass that information on to their friends.
- You should develop and implement a targeted banner advertising strategy. You will want to place banner ads on appropriate wedding-related and other special-occasion Web sites.
- Develop and implement a comprehensive link strategy. You should be linked from as many gift-related Web sites, directories, meta-indexes, and Web rings as possible.
- Participate in publicly accessible mail lists related to wedding planning.
- Develop a sponsored listings campaign to bid on appropriate keyword phrases with the popular search engines.
- Participate in newsgroups, discussion forums, and chats related to wedding and other special-occasion planning.
Additional Income
You can add e-cards or a reminder service to your product offering. You can sell banner advertising to Web sites that are targeting the same demographic that you are.
